There is much goodwill towards buying British, and consumers we speak to are often keen to know they are supporting UK manufacturers through their product choices. In fact, recent research shows that 67% of UK consumers would like to see an official seal of approval to highlight which products are made here in Britain, which earlier this year prompted cooker manufacturer Stoves to launch a national competition amongst UK universities and design schools to come up with a suitable standard design to make identifying 100% British products easier...See the Full Story...

Britannia have always had a knack for producing well-presented, clearly set-out product literature, and their thorough understanding of their customer base and their product range comes across very clearly in their much-emulated marketing materials. Their latest brochure and supporting website introduces a highly sensual approach which works very well to convey the essential qualities of Britannia range cookers by taking their long-running “Taste is Everything” motto and extending the idea to include all five senses. Rather clever, and actually very pertinent to their good-looking, well-made, quiet-running product range...

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