Indesit Still In Prime Position
16/09/09 Filed in: New Products | New Brands
We are very pleased to add the Indesit brand to our growing portfolio of built-in ovens, hobs and hoods. As a budget brand Indesit are certainly one of the best, and have always been a highly popular brand worth considering if you are seeking an attractive and reliable built-in oven, hob or range cooker for a modest budget. Their established product range will continue to cater very nicely to this market, but Indesit also have their eye on the future.
Indesit products have traditionally been aimed at the starter-home market - young, price-conscious customers seeking good-looking appliances from a name they can trust. Indesit does a very good job of providing this, and are keen to hold on to these customers as they get older, rather than allowing them to migrate to other brands. With this in mind, they have launched Indesit Prime, which offers a more sophisticated look and good specifications, which should catch the eye of this discerning customer base.
An addition to Indesit's standard built-in range, Indesit Prime is a stylish collection of built-in ovens, hobs, hoods and refrigeration products with a professional-looking stainless steel image and some advanced features. Designed by a famous Italian design studio, Guigiaro, these attractive new appliances aim to show that even a brand renowned for its affordability understands the importance of design to its customers. The 60cm single cavity ovens includes convection and multifunction ovens, and there is even a self-cleaning multifunction pyrolytic model, the Prime IF89KGPKA.
Indesit Prime built-in ovens
The Indesit Prime collection includes laundry and refrigeration, in free-standing and built-in formats
What we think: It is good to see Indesit shaking things up a bit with this new Prime collection - not that there is anything wrong with their standard products, which will continue to appeal to their traditional budget-conscious customers.
Ovens
Prime IF51KA Convection
Prime IF63KA Multifunction (6 f)
Prime IF89KA Multifunction (8 f)
Prime IF89KGPKA Multifuction Pyrolytic
Hobs
Prime IP640SIX 60cm Gas Hob (enamelled steel supports)
Prime IP641SCIX 60cm Gas Hob (cast iron supports + wok burner)
Prime IP751SCIX 75cm Gas Hob
Prime VIA64C Electric Induction Hob
Indesit products have traditionally been aimed at the starter-home market - young, price-conscious customers seeking good-looking appliances from a name they can trust. Indesit does a very good job of providing this, and are keen to hold on to these customers as they get older, rather than allowing them to migrate to other brands. With this in mind, they have launched Indesit Prime, which offers a more sophisticated look and good specifications, which should catch the eye of this discerning customer base.
An addition to Indesit's standard built-in range, Indesit Prime is a stylish collection of built-in ovens, hobs, hoods and refrigeration products with a professional-looking stainless steel image and some advanced features. Designed by a famous Italian design studio, Guigiaro, these attractive new appliances aim to show that even a brand renowned for its affordability understands the importance of design to its customers. The 60cm single cavity ovens includes convection and multifunction ovens, and there is even a self-cleaning multifunction pyrolytic model, the Prime IF89KGPKA.
Indesit Prime built-in ovens
The Indesit Prime collection includes laundry and refrigeration, in free-standing and built-in formats
What we think: It is good to see Indesit shaking things up a bit with this new Prime collection - not that there is anything wrong with their standard products, which will continue to appeal to their traditional budget-conscious customers.
Ovens
Prime IF51KA Convection
Prime IF63KA Multifunction (6 f)
Prime IF89KA Multifunction (8 f)
Prime IF89KGPKA Multifuction Pyrolytic
Hobs
Prime IP640SIX 60cm Gas Hob (enamelled steel supports)
Prime IP641SCIX 60cm Gas Hob (cast iron supports + wok burner)
Prime IP751SCIX 75cm Gas Hob
Prime VIA64C Electric Induction Hob
